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As an active participant in and signatory to the United Nations Global Compact, we believe in doing our part to implement socially and environmentally responsible business practices, and to offer open, transparent reporting on these efforts. Through a comprehensive sustainability management framework, we work to address the lasting impact of our operations across all levels.

For us, sustainability is more than just the long-term growth of our business; it is about the long-term wellbeing of our consumers, our families, our communities, our shareholders, and our planet.

Learn more about our efforts by reading or downloading our previous sustainability reports.

2015 | 2016 | 2017 | 2018 | 2019 | 2020


Environmental Sustainability
 

We believe that business growth and environmental stewardship go hand-in-hand. As a company that relies on sustainable natural resources and as citizens of the world, we care for the preservation of our planet. We take real, concrete steps to guarantee that our impact on the environment is a positive one.

Sustainable Forestry & Eco-Friendly Practices

It is important for us to make sure that we are giving back to our planet more than we take from it; for every tree used in production, our suppliers plant an average of five. All of our hygienic paper products use 100% virgin pulp provided by responsible, environmentally sustainable plantations and pulp providers. We carefully verify our suppliers’ credentials and encourage them to get certified by international organizations, like the Forest Stewardship Council (FSC) and the Programme for the Endorsement of Forest Certification (PEFC). We aim to produce highly eco-friendly products by utilizing either biodegradable or recyclable material for the main ingredients of our paper products. We also produce an environmentally conscious line of washable and reusable personal protective equipment to help cut down on waste of single use masks and gloves.
 

Recycling & Waste Management

We are deeply committed to responsible waste management, and work with trusted third-party contractors to ensure that the vast majority of the waste we generate is recycled for other uses. We have proudly reached our goal of zero landfill waste across all of our operations: everything we dispose of is sent to recycling facilities and reused for other manufacturing activities. We have reduced our hazardous waste to almost negligible amounts and are careful to ensure that even these small quantities are responsibly disposed of.

Responsible Production & Operations

We aim to minimize our pulp, energy, and water consumption across all levels of our operations. We are already the industry leader in minimizing water usage, and we continue to look for new ways to conserve resources. We implemented a wastewater recycling initiative in Jordan to help conserve and reduce the waste of the finite resource. Since its implementation, freshwater consumption used in paper-making processes has dropped by more than 15%, and in Egypt, water conservation efforts have reduced freshwater consumption by 7.3%. Additionally, by sealing water recycling measurements in our UAE operations we have been able to reduce consumption by 10%.








 

Clean Development Mechanism Project

In order to support global efforts to reduce greenhouse gas (GHG) emissions, we have implemented a project that reduces CO2 and GHG emissions at our facilities in Egypt. By diversifying our sources of electricity generation, we are less reliant on grid-generated electricity, and we have reduced our CO2 emissions by an estimated 25,384 tons per year. Furthermore, we now utilize natural gas in our facilities in both Egypt and Jordan, which has helped significantly decrease the operations’ overall emissions by replacing harmful heavy fuels like kerosene and diesel with more eco-friendly natural gases. This gas line also helped generate hot steam for industrial purposes, reducing the dependency on conventional boilers.
To learn more about our efforts to protect and preserve the planet, you can read the latest edition of our annual Sustainability Report.

 


Social Responsibility
 

For many businesses, social responsibility is just another item on the corporate agenda; for us, it is a way of life. From the very beginning, we recognized the importance of supporting the communities in which we operate via sustainable initiatives.

Wherever we operate, you will find us engaging with local communities, addressing important social issues and working to help those in need. We make monthly contributions to charitable organizations, sponsor educational opportunities for students and orphans, and support mothers and families across the region.

Khair Al Koura

Our flagship CSR program is one of our proudest achievements. Launched in 2007 and expanded in 2012, Khair Al Koura is a first-of-its-kind initiative designed to promote integrated, locally sustainable development in an underdeveloped community in Al Koura district located in Jordan’s northwestern Irbid governorate.

Through this public-private partnership, we address the various factors that improve the lives of Al Koura residents and encourage the women’s empowerment and entrepreneurial pursuits, Through the initiative, more than 6000 beneficiaries are engaged in a variety of programs empowering them to pursue new income-generating opportunities.

Education is another key component; we have established two educational robotics laboratories thus far and have trained hundreds of public-school teachers in advanced Science, Technology, Engineering and Mathematics (STEM) teaching techniques. We have also implemented a program for legal aid, created another for computer literacy for housewives, and we regularly sponsor artistic and cultural events for local youth. Furthermore, we have established a labelling and packaging unit in the district, which provides training and employment opportunities for some of the residents.

Since its establishment, the ladies of Khair Al Koura have gone on to found “Al Thawq Al Rafe’e,” a cooperative association which focuses on providing women with professional training and job opportunities to support a sustainable income. The association encourages women to pursue professional, agricultural, and industrial business ventures utilizing more than 320 locally made products in order to support self-sufficiency, food security, and the development of the community as a whole. 

In 2020, Khair Al Koura project became fully independent, and we transferred the ownership of the program with all assets and inventory to the beneficiaries of the program, represented by “Al Thawq Al Rafe’e” association.

 

Other Initiatives

Health & Wellness

As a company that specializes in hygienic products and solutions, we are committed to the wellbeing of our consumers around the world. Each year, we lead and support numerous health and wellness initiatives, including health awareness roadshows in rural areas and schools in collaboration with local organizations and NGOs, as well as sponsorship of health and sporting events, conferences and webinars. We also distribute our sterilized, hygienic products to those in need to help enhance and protect public health and safety.


 

Education & Society

We believe in supporting the education and wellbeing of youth in each community we work in. In Egypt, we have offered our longstanding support to the national illiteracy program, covering the expenses necessary to provide hundreds of students with literacy classes and offering internship opportunities for students from different technical schools. In Jordan, we serve as an active partner to leading NGOs dedicated to bridging the gap between education and the evolving needs of the labor market, while in the UAE, we have pledged our support to centers for people with determination.

Women Empowerment

When women feel empowered, there’s no limit to what they might accomplish, which is why we strive every day at Fine to provide women with the space and opportunity to step into their own and show the world what they’re capable of. We have taken great steps to not only empower women within the company, but throughout our communities. Since 2018, we have greatly increased the number of women on our leadership team to more than 30%, and seek to continually grow female executive presentation each year.

Furthermore, we seek to enhance and encourage women empowerment within our communities through collaboration with different entities across the MENA region, and help them to embrace their remarkable potential to inspire change, progress and prosperity in the world.


 
Diversity & Inclusion

For Fine Hygienic Holding, diversity is more than just the right thing to do – we believe that it is essential for the prosperous future of our business. Having a varied, diverse team provides a wealth of different perspectives, experiences and approaches, all of which come together to form a team which is more creative, innovative, and effective.

In light of this belief, our policies regarding employee recruitment, development, and growth are built around a fixed set of principles dictating that no employee shall be discriminated against based on his or her age, race, gender identity, religion, sexual orientation, disability or any other factor not directly related to their professional ability. Fine focuses on the substance – not the style.

These policies were designed to ensure a welcoming and inclusive workplace environment for all, where no employee is judged by superficial factors. Fine Hygienic Holding is a meritocracy – the only obstacle between an employee and promotion is their performance, and anyone is in a position to succeed and move up.

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Our commitment to a diverse workforce and an inclusive workforce culture is reflected in the high rate of inclusion in our leadership team, which comprises a mix of nationalities and backgrounds, in addition to an impressive 33% of the team being made up of women.

Our policies regarding inclusion, tolerance, and gender diversity were recognized by the “Break the Ceiling, Touch the Sky” Leonie Awards in previous years, where several members of our executive team were given awards celebrating their progressive and diverse approaches. We were honored to receive these awards, but for us, fostering diversity and inclusion isn’t about winning awards. It’s about doing the right thing and making our company into the best possible version of itself - by including everyone with the will to succeed, no matter who they are.

These policies were designed to ensure a welcoming and inclusive workplace environment for all, where no employee is judged by superficial factors. Fine is a meritocracy – the only obstacle between an employee and promotion is their performance, and anyone is in a position to succeed and move up.

Our commitment to a diverse workforce and an inclusive workforce culture is reflected in the high rate of inclusion in our leadership team, which comprises a mix of nationalities and backgrounds, in addition to an impressive 31% of the team being made up of women.

Our policies regarding inclusion, tolerance, and gender diversity were recognized by the “Break the Ceiling, Touch the Sky” Leonie Awards in 2018, where several members of our executive team were given awards celebrating their progressive and diverse approaches. We were honored to receive these awards, but for us, fostering diversity and inclusion isn’t about winning awards. It’s about doing the right thing, and making our company into the best possible version of itself - by including everyone with the will to succeed, no matter who they are. Read less


 
Commitment to Health

For Fine Hygienic Holding, wellness is key to living a happy and long life. As a part of our commitment to enhancing the lives of our consumers, we launched the “Feel Good” platform as the go-to wellness hub in the MENA region, focusing on mental and physical wellness and health.


The “Feel Good” platform, provides a wealth of helpful wellness guides, tips, suggestions backed by scientific studies and credible health experts to help people achieve a healthier, happier lifestyle. We do this by breaking wellness down into easy to understand ideas and actions that anyone can use daily-- No matter where they are in their wellness journey. Read more

What’s our mission? To help you feel like your best self through holistic, well-balanced health of mind and body. We do this by breaking wellness down into easy to understand ideas and actions that you can use every day. No matter where you are in your wellness journey, “Feel Good” offers you all the tools you need to take your well-being to the next level.
We know that there are no one-size-fits-all solutions— wellness is a unique experience for everybody. That’s why we work to provide you with tips on nutrition, fitness, health, beauty, mental relaxation and more— tailored especially for your lifestyle.
You deserve to feel your best every day. Visit “Feel Good” and discover how you can take the next steps in your wellness journey.
It’s time to Feel Good…for goodness sake! Read less


 
Our COVID-19 Response

At Fine Hygienic Holding, we do the Right Thing. Always. From the beginning of the Covid-19 pandemic, we recognized our responsibility as a Wellness company to protect the health of our consumers, employees and our communities around the world. In early 2020, we were able to rapidly pivot into the production of Fine Guard, a reusable antiviral mask. The Fine Guard germ protection line has since expanded to include a range of antiviral masks, including sports and kids, as well as gloves, hand sanitizers, disinfectants, fabric sprays and more.

The safety of our team and their families were, and are, among our top priorities. Fine was among the first companies to protect its team by restricting travel and implementing a work-from-home policy for our office-based employees, as well as implementing strict safety measures, including daily full facility sanitization, twice-daily temperature checks on all employees and anyone visiting the facility, and providing Fine Guard personal protective equipment to all staff. In addition to this, we began a first-of-its-kind initiative offering all Fine employees and immediate family free access to a 24/7 hotline for counseling and support services from qualified psychologists. Read more


Throughout the crisis FHH provided national institutions across the MENA region with personal protective equipment, sterilization products, hygienic solutions and monetary support. We were also able to gather a relief fund which exceeded $2 Million to provide much-needed aid to our countries of operation, including Egypt, KSA, the UAE, Morocco and Jordan, as well as hard-hit countries such as Italy and the Philippines. Read less