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Our high-quality hygienic products and solutions are designed and manufactured to meet our consumers' unique demands. As the preferred choice of homes and businesses, we are constantly working to enhance our products and to develop new ones.

Building on our promise for a better tomorrow, we continue to lead the industry by making our consumers' lives easier. Forbes Magazine has named Fine the ninth most recognized brand in the MENA region, underscoring the incredible strength of the brand in the minds of consumers.

Our extensive portfolio of products includes dedicated segments for tissues, diapers, incontinence products, away-from-home hygienic solutions, and packaging.


Jumbo Rolls

From our five paper mills in Jordan, Egypt and the UAE, we produce first-class jumbo rolls, which we supply to a number of converting factories across the region. Our advanced production capabilities allow us to manufacture customizable jumbo rolls, tailored to the specifications of any hygienic paper product from paper towels to tissues and beyond. We work closely with our customers to make sure that the jumbo rolls they receive are produced according to the size, weight, thickness, and absorbency necessary to ensure a high-quality finished product.

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In our tissue division, we use the best available technology in the industry; our patented SteriProTM production method provides our consumers with highly sterilized products. Our wide range of tissue products includes everything from facial tissues and toilet paper to napkins and paper towels.


Baby Care

Our Fine Baby line has been developed with utmost care and consideration for our babies' comfort and wellbeing. Our diapers are soft, lotioned, highly absorbent, and designed to prevent discomfort and irritation. With a straight-cut design, Fine Baby diapers also allow for increased mobility. Moreover, our SmartLockTM technology works to lock in wetness and prevent leaks.


Adult Care

All of our adult incontinence products feature our DermaProTM technology, which works to prevent skin irritation and rashes, particularly for wearers with limited mobility. Thanks to this state-of-the-art innovation, our adult pads and briefs are pH-balanced, lotioned, carefully sterilized, and feature odor-control agents, meeting the unique needs of our consumers.


Fine Guard

Our Fine Guard line is probably the finest reusable personal protective equipment (PPE) in the world. Ordinary masks and gloves filter dust and dirt, but they can fail in filtering out small pathogens like bacteria and viruses. Fine Guard products incorporate a patented and certified technology that has been clinically proven to kill 99.9% of Coronavirus.


Business Solutions

Business Solutions – called Fine Solutions, is our away-from-home division that provides businesses and institutions with the solutions they need to ensure a clean, hygienic work environment. With our technological leadership and customer-centric approach, we are proud to be the region's most comprehensive supplier and preferred provider of hygienic solutions.

We work with everyone - from restaurants and corporate offices to industrial facilities and healthcare institutions - to deliver solutions that are carefully tailored to our clients' needs. With a commitment to continuous innovation, we are currently developing smart solutions that will allow us to anticipate the needs of our away-from-home clients by tracking product consumption and receiving automatic notifications when product dispensers need to be refilled.


Nai Arabia

As part of our expansion further into the wellness category, we have acquired a majority stake in Nai Arabia Foods Co., and so we are proud to introduce Nai Iced Tea— a unique and refreshing range of all-natural, healthy iced teas, inspired by authentic and traditional flavors that are a tribute to popular recipes from our rich Arabic culinary traditions.
With four delicious blends to experience, you’re sure to find your favorite!



Perfect Printing Press showcases our wide range of highly specialized packaging solutions. With advanced machinery and production capabilities, we provide our commercial clients with a diverse array of modern packaging materials and cartons. From pharmaceutical, cosmetic, and toiletry products to fast food, frozen food, and dry goods, we produce high-quality packages carefully designed to serve their purpose.


Motiva Supplements

Motiva supplements are the newest addition to our wellness portfolio. They are carefully formulated with 100% natural ingredients and main focus on bioavailability to help boost the immunity. Our nutritional supplements have been clinically tested to achieve the highest level of efficacy and are recommended and approved by the Medical Wellness Association.