Fine Hygienic Holding (FHH), one of the world’s leading manufacturers of hygienic products, recently announced the launch of its online store “Fine Store,” the first of its kind in the MENA region. “Fine Store”, which is specialized in distributing and selling FMCG products, will serve B2B clients through an advanced platform developed in collaboration with "Erabia", a leader in digital commerce in the Middle East and North Africa.

In today’s world, with so many brands and such a stream of innovation, consumers are often confused. Research done globally has consistently indicated that consumers are overwhelmed by choices and how to differentiate between brands. As a result, many consumers will look to authority figures to help them decipher the various choices and arrive at the right option for their family and circumstances. Often, these authority figures are professional associations, whose sole purpose is knowing the i...

Fine unveils new technology at its Jordan factoryFine Hygienic Holding (FHH), one of the top global leading paper manufacturing companies, announced its success in developing "No Touch" technology, an innovative and modern method used in Fine factories to produce the most sanitary hygienic paper products without coming into contact with human hands at any point during the production process.This announcement came during a media tour organized by the company on April 27 in its factories...

In another achievement that demonstrates its leading position in the UAE market, Fine was named a best brand of the year 2016 by ‘Superbrands,’ an independent authority and arbiter of branding excellence. This occasion marks Fine’s ninth recorded time being accoladed with this renowned award.