Fine Hygienic Holding (FHH), one of the world’s leading manufacturers of hygienic products, recently announced the launch of its online store “Fine Store,” the first of its kind in the MENA region. “Fine Store”, which is specialized in distributing and selling FMCG products, will serve B2B clients through an advanced platform developed in collaboration with "Erabia", a leader in digital commerce in the Middle East and North Africa.