01 November 2016

Fine Hygienic Holding launches first-of-its-kind online store in the MENA region


“Fine Store,” which was launched during a ceremony attended by senior management from both FHH and Erabia, comes in line with the group’s goals to strengthen its position as a leader in the market and ensure continued distinction of all of its services, products, and solutions that meet modern standards in customer service in light of the spread of e-commerce, which has become a necessity for competitive positioning in business globally. Furthermore, “Fine Store” which has been launched in the Jordanian market is a direct reflection of the technological leaps that FHH is dedicated to making. 

Commenting on the launch of the new service, Salim Karadsheh, CEO of FHH said, “We are proud to lead the way in undertaking such a step, which stems from our strategy of continuous development and innovation to best serve our customers. ‘Fine Store’ represents a transformative milestone in the history of the group, as it provides a new channel to communicate with our customers in the corporate sector and elevate our marketing and sales operations through a technical platform added to our technological base. Karadsheh pointed out that this achievement will increase FHH’s presence on the internet, which will contribute to expanding the group’s business and enhancing the services it provides to its customers.”

CEO of Erabia Sabi Kanaan said, “We are delighted to take part in this collaboration with FHH. The new service reflects the group’s belief in the important role of technology in developing entities in the business sector. Nowadays, the world’s largest companies are relying on e-commerce to manage its operations and customer service, and ‘Fine Store’ is considered pioneering not only in Jordan, but also in the region. This collaboration with FHH is yet another proof point of our position and the confidence that we have in the services we offer to develop and manage e-commerce platforms and solutions.”

B2B e-commerce is growing globally at an average of 15% per year and will reach USD 6.7 trillion by 2020, representing 27% of global business sales. In MENA, B2B e-commerce is expected to grow to USD 80 billion by 2020 and to USD 300 billion by 2025, representing a great opportunity for businesses in the region.