16 January 2017

Jordan, the Land of Heroes

Jordan, the Land of Heroes:  

Fine Hygienic Holding celebrates the Kingdom’s heroes with Olympic Gold Medalist Ahmad Abu Ghoush

13Fine Hygienic Holding (FHH), one of the world’s leading manufacturers of hygienic products, recently announced the launch of a first-of-its-kind campaign “Jordan, the Land of Heroes.” The campaign celebrates Jordan’s heroes from all different sectors, segments, and ages, recognizing their achievements, and efforts toward creating a better future.

The announcement was made at a press conference that was held at FHH’s Corporate Center in collaboration with the Olympic hero, Ahmad Abu Ghoush, who won a gold medal in Taekwondo at the 2016 Rio de Janeiro Olympic Games.

As part of the campaign, consumers will be able to purchase special edition Fine tissue boxes which feature Abu Ghoush and his gold-medal winning performance. To pay it forward, a portion of the proceeds from the purchase of each pack will go to helping young Jordanian heroes overcome their battles with cancer.

The campaign will include a number of activations, during one of which FHH will welcome people to talk about their own personal heroes and how they have changed their lives for the better. Asking the question, “Who is your hero?” Fine will start a dialogue to recognize all Jordanian heroes, and the person with the most touching story will be given a gold medal.

Commenting on this occasion, CEO of Fine Hygienic Holding Salim Karadsheh said, “As a proud Jordanian company reaching back to 1958, we launched this campaign to celebrate Jordanian heroes. In our long history, we at Fine have seen these heroes come and go, new ones rise inspired by the achievements of those before them, but today, we celebrate with our fellow countrymen and women, as we show our unwavering appreciation to all heroes in our lives.”

As a symbol of Jordanian heroes, Olympic gold medalist Ahmad Abu Ghoush, said, “When I was younger, I dreamed about becoming the best. With every new day, my passion grew to greater heights, until finally my dream became a reality. Without the overwhelming support of my fellow Jordanians, my journey would have been much more difficult. I am proud to collaborate with Fine Hygienic Holding, a true member of the local community, in its endeavors to celebrate the dedication that Jordanian heroes show every day.”

Leading its industry in Jordan for over half a century, which started with the dream of its founder, Elia Nuqul, FHH has stood behind the countless ranks of heroes in the Kingdom. The group, which owns the Middle East’s largest hygienic paper factories, is a hero in its own respect, being a daily partner of Jordanian families and individuals, offering products of the highest quality that are manufactured by the latest technologies to all of the country’s citizens, and in over 45 markets around the world.