Falling in line with its efforts to support environmental sustainability initiatives, Fine Hygienic Holding (FHH), the world’s leading wellness group and manufacturer of hygienic paper products and innovative germ protection solutions, has announced extending its support to ‘Project Sea’, a local initiative organized by Jordanian divers to clean the Red Sea from waste which threatens its marine life, in order to preserve Aqaba’s unique coral reefs.
FHH will be supporting a series of dives starting with one that took place on Tuesday 12 October, involving female volunteer divers from Jordan as well as ‘Girls that Scuba’, a global community encouraging more women to scuba dive. FHH is always happy to sponsor events which promote women’s equal participation, especially as the event coincided with Breast Cancer Awareness Month.
CEO of FHH, James Michael Lafferty, said: “At Fine Hygienic Holding, we strongly believe that environmental stewardship is an essential part of our corporate responsibility. Fine’s sustainability strategy was designed to protect the environment, conserve its natural resources, and counteract any negative environmental impact with positive and productive initiatives, which is why we support initiatives related to the environment which make a real difference”.
This strategy is reflected in Fine Guard, the premier germ-protection line launched in 2020, consisting of a wide range of eco-friendly personal protective equipment (PPE), including washable and reusable face masks and gloves, as well as disinfection solutions, in an effort to not only help stop the spread of COVID-19, but also mitigate an impending ecological crisis caused by disposable masks and gloves which make up most of the waste found in the sea.
As a group that relies heavily on precious natural resources, FHH has always been committed to preserving the environment through managing and reducing natural resource consumption within its different operations and locations. Working in a region suffering from a shortage of water and clean energy makes this particularly important to the group’s environmental stewardship approach. In 2018, FHH implemented a first-of-its-kind onsite process water treatment plant for its operations at the Arenbeh paper manufacturing site in Jordan. The company also uses natural gas in place of more environmentally harmful fossil fuels, and as a policy waste is recycled rather than sent to landfills.