30 September 2020

Dislog Group continues to consolidate its industrial division by acquiring the “at-home” tissue range of Fine Hygienic Holding (FHH)’s subsidiary in the Maghreb.

Dislog Group is proud to announce the acquisition of assets in FHH’s tissue plant in Morocco which is located on a 24,000 square meter plot.

Following this operation, Moncef Belkhayat CEO of Dislog Group announced: “I am very happy to see that our industrial group continues its external growth to become a major player in the production and distribution of consumer products. We have signed a franchise agreement for the “at-home” tissue category, which includes facial tissues, kitchen towels and toilet paper, in all Maghreb countries.  This will allow us to create a critical mass to launch our industrial, distribution and e-commerce activities in Tunisia from the first half of 2021".

Ali Tazi CEO of Dislog Industries declared “this acquisition, after that of Fater, consolidates our portfolio of product categories under franchise management and allows the creation of synergies within our industrial division. The reason why we decided to acquire an interest in this business is because “Fine” is a recognized hygiene brand of high quality sterilised tissues which consumers trust and love.  In this acquisition, 60 jobs will be preserved, and we will continue to make similar acquisitions in the coming weeks in Morocco and Tunisia ".

James Michael Lafferty, CEO of Fine Hygienic Holding, announced “FHH has been operating directly in Morocco for 15 years bringing high quality hygienic tissue products to the region. However, now, we will serve our loyal customers through our partner Dislog Group as the franchisee of Fine’s ‘at- home’ tissue category in the Maghreb. We will continue to support Dislog with all our innovations to offer the Moroccan consumer the latest range in our uniquely sterilised tissue products”.

The transaction was structured thanks to the firm Hilmi Law firm on the Moroccan side and Garrigues on the Jordanian side.