25 August 2020

Fine Hygienic Holding Appoints Ahmed El Fakharany as New Chief Commercial Egypt

Fine Hygienic Holding (FHH), one of the world’s leading wellness groups and manufacturers of hygienic paper Ahmed2products, has recently welcomed Ahmed El Fakharany as the General Manager and Chief Commercial Officer for Egypt. Ahmed’s enlightened vision, ingenious approach, and agile mindset made him the ideal candidate for FHH to leverage its world-renowned legacy of innovation and success.

With more than 2 decades of unrivalled experience, Ahmed has pioneered with his prosperous vocational life, occupying prominent positions across the MEA region, most recently as a Commercial Head at Phillip Morris responsible for Egypt and the Levant region.

Having worked with a number of multinational corporations such as Coca-Cola and L’Oreal in Egypt and Europe, El Fakharany has meticulously managed marketing and sales operations, as well as budgets, and demonstrated an extensive understanding of customers, products and markets. His unique expertise and invaluable experience have positioned him as the ideal strategic leader capable of facilitating regional company growth and expansion in the commercial sector.

“Fine is proud to welcome Ahmed aboard as a valuable member of our leadership team. With over 21 years of diverse experience and knowledge, I am confident that he will further develop our business in Egypt and cement our place as an industry leader in the market. I would like to welcome Ahmed to the team, and we all look forward to accomplishing great things with him.” said FHH CEO, James Michael Lafferty.