More than six decades ago, Fine Hygienic Holding’s (FHH) founder Elia Nuqul established Nuqul Brothers Company as a trade and import business for food and consumer goods in Jordan. As business boomed, there was a clear untapped potential in the regional hygienic paper industry, which led to the establishment of Fine Hygienic Holding (formerly known as Fine Hygienic Paper Company) in 1958. Today it is a world-leading wellness group and the MENA region’s leading manufacturer of hygienic paper and diaper products with a focus on sustainability, state-of-the-art production processes and pioneering CSR programs. With dual headquarters in Amman, Jordan, and Dubai, the UAE, FHH has regional operations that serve communities in Jordan, the UAE, Saudi Arabia, Egypt and Morocco, and its products are sold in more than 80 countries around the world.
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