12 August 2020

Fine Hygienic Holding Introduces Jordan to Nai with Launch of Healthy Beverages in the Kingdom

Fine Hygienic Holding (FHH), one of the world’s leading Wellness groups and manufacturer of hygienic paper products, is proud to introduce a line of healthy iced teas from Nai Arabia Food Co, the Arabian natural food and beverage brand based in Dubai, UAE in which FHH acquired a major stake last year as part of the Group’s greater pivot into the Wellness industry.Nai

As a benefit of Fine’s investment into the brand, Nai’s line of 100% natural and healthy beverages have now been introduced to the Kingdom for the first time, giving Jordan’s health-conscious consumers a range of iced teas inspired by Arabian flavours, which guarantee fewer calories and doesn’t contain sugar in comparison to other products.   

“The founding Wellness principles of Nai and their commitment to improve their community and region are traits that resonate very deeply with Fine’s own core values, and it’s just one of the reasons we acquired a major stake in the company. As a Group with our own roots, Fine recognizes that same entrepreneurial spirit in Nai and we believe their healthy beverages should be experienced in markets around the world,” said FHH CEO, James Michael Lafferty.

“Despite all the technological advances in today’s society, we are not getting healthier; the obesity epidemic is growing unabated, and new diseases are constantly emerging. As the old saying goes, ‘If you don’t have your health, you don’t have anything’. We want to play a role in improving the lives of our consumers via products that improve individual wellness,” added Lafferty.

Started in 2017 by Hisham El Farouki, Azza El Farouki, and Fouad Dajani, Nai Arabia Food Co. has already established itself as a leader in the industry, and set a shining example of social responsibility through its partnerships with non-profit organizations across the region, based on their founding principle, “This is my land. What would I be if I did not try to make it better?” Nai products are sold throughout the MENA region in the UAE, Saudi Arabia, Kuwait, Oman as well as reaching across the Western world to the USA and Canada, exporting the richness and culture of Arabia to an international audience.

Nai 100% natural beverages are now available in major hyper and supermarkets throughout Jordan including Cozmo, Centro, and Miles.