20 May 2020

A Study by University of Arizona Confirms Fine Guard’s Livinguard Technology Eliminates Coronavirus on Contact

Fine Hygienic Holding (FHH), one of the world’s leading Wellness Groups and manufacturer of hygienic paper products, has announced the results of a recent study conducted at the University of Arizona which confirmed that Livinguard, the advanced patented technology manufactured by the Swiss microbiology and material sciences company, Livinguard, utilized in the Fine Guard hygienic mask, effectively neutralizes the virus responsible for COVID-19  (SARS-CoV-2).x3

The study, which was conducted by the Department of Environmental Studies under the supervision of Dr. Charles Gerba, showed that Livinguard technology effectively eliminates pathogens of all types, including the novel coronavirus. The research affirmed that textiles treated with the Swiss technology, such as the Fine Guard, can reduce the coronavirus by 99.99%.

Livinguard is now currently working with the U.S. Food and Drug Administration (FDA) on the results of the testing and the application of the technology to masks and textiles, with the aim to introduce masks treated with the Livinguard technology into the US market in the next few weeks.

Regarding the findings of the study, James Michael Lafferty, FHH’s CEO, said, “As a leader in the Wellness and Hygiene industry, FHH is dedicated to providing hygienic solutions which go beyond the set market standards. Fine worked closely with Livinguard over the past couple of years, to develop products that keep consumers safe and healthy. We are proud to be their exclusive partner in the MENA region, providing our communities and consumers across the globe with one of the most technologically advanced and effective hygienic face masks on the market today. We are encouraged by the confirmation of the newly-available test results from the University of Arizona and look forward to making masks treated with the Livinguard technology even more widely available.”

Powered with Livinguard’s advanced filtration and sterilization technology, Fine Guard is among the most advanced and effective lines of defense against COVID-19 and a range of harmful pathogens. As a chemical-free solution, Livinguard neutralizes bacteria and viruses at the molecular level, by using charged ions to disrupt their atomic structure, effectively rendering them inactive. Another key feature of the Fine Guard mask is its durability; it can be washed and reused up to 30 times for a whole year without affecting the effectiveness of the technology, giving consumers the utmost in both protection and value while also preserving the environment.

With more governments recommending or mandating its citizens to wear personal protective equipment, Fine Hygienic Holding is currently working on developing new products that utilize the Livinguard technology such as gloves and wipes to help consumers stay safe and healthy.