05 April 2020

Fine Hygienic Holding Sets aside $1 Million in Coronavirus Relief Fund to Aid MENA Communities

As the Coronavirus (COVID-19) continues its global spread, Fine Hygienic Holding (FHH), one of the world’s leading Wellness Groups and manufacturer of hygienic paper products, has prepared a relief fund valued at $1 Million to provide much-needed aid to its various communities across the MENA region.

The fund covers a dynamic range of relief for those most in need during the crisis in the form of free crucial hygienic products for senior citizens, Fine Guard masks to essential workers, as well as monetary donations in support of governments and various charities. The aid will be distributed mainly among the communities in which FHH operates including Jordan, Egypt, KSA, UAE as well as Morocco, to help aid each in the fight against the spread of COVID-19.

Speaking about the donation, James Michael Lafferty, FHH’s CEO, said, “As a Wellness Group built on valuing and promoting consumer health and well-being, Fine takes its responsibility to its communities and to society as a whole, very seriously. In the wake of the global pandemic, having access to effective hygiene products has never been more crucial, and as the producer of the world’s only sterilized tissues, and our latest anti-viral face mask, Fine Guard, we are utterly determined to do all we can to help our communities to the best of our ability.”

Fine’s sterilized tissue are manufactured using its patented Steripro technology that utilizes ultraviolet light to destroy bacteria, viruses and other micro-organisms, producing a 99% sanitized product for the highest possible level of protection for consumers.

The Group’s newly released Fine Guard face masks also offer the utmost protection, using a patented and certified, advanced filtration and sterilisation technology from Switzerland called LIVINGUARD, that kills viruses on contact. Unlike conventional masks which only serve as thin barrier to germs, Fine Guard works by neutralizing bacteria and viruses at the molecular level, a feature which is vitally important to the health and safety of the teams directly working against the spread of the virus.

In this time of global crisis, it is crucial that those who are in a position to help, do their part to contribute towards the control of this pandemic. Fine Hygienic Holding is dedicated to being part of the solution to the COVID-19 crisis, and to protecting the health and wellness of the communities across the MENA region. FHH will continue to do everything in its power to help stifle the spread of the virus and protect public health and wellness.