22 March 2020

Fine Hygienic Holding Increases UAE Production of Face Masks: New Ajman production facility retooled to produce 8,000 units of Fine Guard N95-grade Face Mask per day for UAE market

Fine Hygienic Holding, one of the world’s leading wellness groups and manufacturers of hygienic paper products, has ramped up production of Fine Guard N95-grade face masks from its new production facility in Ajman, solely to serve demand in the UAE.

In response to widespread global preventative measures designed to combat the spread of COVID-19, Fine Hygienic Holding’s Ajman factory is producing 8,000 Fine Guard N95-grade face masks units every day, dedicating its total production output to a single country.Jamesheadshot

The 5,000 square foot Ajman facility is exclusively producing Fine Guard masks, a reusable product with a lifespan of one full year and 30 washes. The mask incorporates N95-grade filtration and patented Livinguard technology from Switzerland, which sterilises air passing through the mask, effectively neutralising bacteria, viruses and fungi on a molecular level. In testing, Livinguard treated substrates inactivated a range of viruses including Polio, Influenza, Yellow Fever and Rota virus, amongst others.

As recently as Tuesday 17 March, U.S. Vice President Mike Pence cited N95 masks during a White House press conference, when he urged the country’s construction companies to donate their inventory of N95 face masks to local hospitals during the COVID-19 pandemic.

James Michael Lafferty, CEO of Fine Hygienic Holding, said: “Our number one priority is the safety and wellbeing of the general public in the UAE, the wider region and around the world, hence our drive to increase production for priority markets.”

Amid soaring international demand brought about by the COVID-19 public health emergency, Fine Hygienic Holding has also confirmed that production of masks in its home market of Jordan, which supplies the MENA region and wider world, will increase from 5,000 units per week up to 50,000 units per day. The Group also commenced production of 20,000 – 25,000 masks per day in Sri Lanka last week, and will be starting operations in Saudi Arabia in April, and possibly Italy.

All Fine Hygienic Holding facilities operate to world-class hygiene standards with full quality control measures ensuring health and safety requirements for factory staff and production methods.