23 February 2020

Fine Hygienic Holding Launches Fine Guard: FHH unveils technologically enhanced face mask which neutralizes bacteria and viruses on contact

Fine Hygienic Holding (FHH), one of the world’s leading Wellness and Hygiene Groups, has released their latest innovation, Fine Guard, a face mask enhanced with advanced filtration and sterilisation technology, in light of the widespread Coronavirus, which has reportedly been detected in at least 23 countries.

FHH is dedicated to providing hygienic solutions which go beyond the set market standards. The Group invested in the development of a hygienic defence system against viral and bacterial illnesses, giving consumers a higher level of protection than ever before.FineGuardPack

James Michael Lafferty, FHH’s CEO said, “As a Wellness Company, Fine prioritises the health and safety of its customers, and is continuously researching and developing hygienic solutions that improve their wellbeing. Considering the current global situation and for the future health of society, FHH has worked with Livinguard in Switzerland, and developed the Fine Guard mask as a proactive measure to safeguard the health and safety of those who use it.”

“We are honoured to offer the Fine Guard solution which will bolster the supply of face masks in the UAE, ensuring safe practices, hygiene and minimizing the spread of disease, in support of the efforts of the Emirati Government, whose exemplary response to the outbreak in the region has demonstrated remarkable dedication to the protection of its citizens.”

Dr. Christopher Breuleux, President of the Medical Wellness Association (MWA) stated, “The MWA and FHH worked together to create a solution for consumers world-wide, through the use of LIVINGUARD, a patented and certified filtration and sterilisation technology from Switzerland. The technology is a safe chemical-free solution that neutralizes bacteria and viruses at the molecular level by using charged ions to disrupt their atomic structure, effectively rendering them inactive.”

He added, “There are undisputed pitfalls of the conventional masks currently sold; though they provide some protection against general pollution and larger particles, they fail to filter smaller pathogens like bacteria and viruses, leaving consumers vulnerable to infection.”

Sanjeev Swamy, CTO and Inventor at Livingaurd Technologies AG, said, “The use of our patented technology is not something we give lightly, and we are very selective of the companies we choose to work with, but partnering with FHH was an easy decision. As the world’s only producer of sterilised tissues, FHH is a clear example of a responsible corporation that consistently goes above and beyond to improve the life and wellbeing of its customers and community. It’s inspiring to work with a company who is committed, not only to creating innovative products, but to engineering proactive hygienic solutions that have a real impact on the welfare of the world.”

Fine Guard can be easily washed while maintaining the full effectiveness of the LIVINGUARD technology.

The mask is available on www.finestore.com and on Amazon.ae and will be coming soon to retailers across the GCC region, Levant, Egypt and Morocco.