17 December 2018

Living without Limits: Fine Welcomes Visually-impaired Mountaineering Hero Erik Weihenmayer

For Fine Hygienic Holding (FHH), one of the world’s leading manufacturers of hygienic paper products, empowering people is the key to success. By motivating and encouraging employees and partners to reach their full potential, Fine has developed a passionate, extraordinary workforce, while still striving to raise the bar and reach new heights. To this end, FHH was proud to welcome a truly remarkable guest – Mr. Erik Weihenmayer, who stimulated and inspired its staff and stakeholders at a series of motivational events.FINE_11DEC2018_PART2...

Erik is an American adventurer, activist, athlete, author and motivational speaker, and was the first blind person to ever reach the summit of Mount Everest in May 2001. Gaining notoriety for his incredible accomplishments, perseverance, and bravery, Erik was featured on the cover of Time Magazine in 2001. In 2005, he co-founded the “No Barriers” organization to teach people of diverse backgrounds and abilities about finding their inner strength to overcome any obstacle, and has given motivational talks at some of the largest companies in the world.

FHH was honored to host Erik for a series of “No Barriers” events, where he spoke to Fine’s employees and their families, partners, select customers, and other stakeholders in Jordan and the UAE, inspiring them to break through barriers in their own lives. Erik also met with visually impaired organizations that support them, such as Noor Dubai Foundation, a UAE based charity- launched by His Highness Sheikh Mohammad bin Rashid Al Maktoum, with the vision of a world free from avoidable causes of blindness.

As Erik’s ascent of Everest and the other highest peaks on each of the 7 continents proves, anything is possible with enough drive and motivation – but it can’t be done alone. Embracing challenges, taking risks, and taking care of the people around you are what made Erik’s story possible, and are also the principles that transformed FHH from its humble beginnings into the bold, innovative, shining star of the Arab FMCG world that we know today. Erik’s mentality embodies Fine’s core values, and so he made a perfect candidate to motivate and inspire its workforce on their journey to reach their full potential and achieve the company’s goals. 

“I have known Erik for a long time and I was truly inspired when I first met him. He showed our people and the audience at large that we are all capable of anything if we break down the barriers holding us back,” said FHH CEO James Michael Lafferty. “We hope that Erik will empower and inspire people of all backgrounds to do the same, and teach them that no matter what obstacles they face, they can achieve their goals. My top priority at Fine Hygienic Holding is to elevate the company and to empower its employees to do great things, and these events with Erik provided our workforce with the drive and commitment necessary to reach new heights.”

The series of “No Barriers” events organized by FHH took place from December 10 until the 13th as part of Erik’s visit to the UAE and Jordan hosted by Fine.