13 November 2017

Fine recognized as a leading regional brand by Superbrands Middle East

18For the eleventh year in a row,

Fine recognized as a leading regional brand by Superbrands Middle East

For the eleventh year in a row, Fine Hygienic Holding (FHH) was named a top brand by Superbrands Middle East, an independent authority and arbiter of branding excellence. This award from Superbrands further demonstrates FHH as the leading manufacturer of hygienic paper products in the MENA region

Fine was among 64 elite companies operating in the UAE that were chosen to receive this prestigious award during a ceremony held in Dubai, beating out more than 2,000 businesses. Receiving this award is no small feat: after being hand-selected by the Superbrands Council following an independent, six-month evaluation, thousands of leading management and marketing professionals were invited to vote online for the region’s top brands. Fine’s inclusion on this final list is a testament to the incredible popularity of the Fine brand throughout the MENA region.

Commenting on this occasion, Salim Karadsheh, CEO of Fine Hygienic Holding, said, “We are honored to again be recognized with the prestigious Superbrands award. This achievement is an indication that we at Fine are moving in the right direction. FHH considers this award as a motivation to continue growing its brand and providing hygienic paper products to an even larger amount of customers than ever before.”

Karadsheh continued: “The Fine brand is on a continued journey toward excellence, delivering the most innovative, high-quality products to customers throughout the MENA region – all while adhering to international standards for quality, durability, warehousing, marketing, and logistics.”