01 October 2017

Fine Hygienic Holding partners with Souq.com to further expand its online presence

After launching “Fine Store” e-commerce store last year to meet the diverse needs of its B2B clients, Fine Hygienic Holding (FHH) announced its highly anticipated partnership with Souq.com to further expand upon the company’s online presence, giving consumers another fast, simple, and convenient way to purchase Fine products, with just a few clicks.

Fine’s complete range of products is now available 24/7 for customers in the UAE and KSA on the Fine brand store on Souq.com. As one of the world’s leading manufacturers of hygienic paper products, this partnership is an empowering development for both Fine and Souq.com customers. 

The e-store provides a one-stop shop for customers looking to purchase Fine’s high-quality hygienic products, including toilet paper, baby diapers, adult briefs, facial tissues, and paper towels, which are also available via the Souq.com mobile application. Customers can also take advantage of multiple payment options, including secure online payment and cash on delivery.

Speaking on the occasion, Salim Karadsheh, CEO of Fine Hygienic Holding, said,“We are delighted to establish this partnership with the Gulf’s leading e-commerce provider and are sure that this is a step forward in our regional growth story. We always look for new channels to serve our customers, and the current changes in disruptive technology led us to further develop and expand our presence online.”

Ronaldo Mouchawar, CEO and Co-Founder of Souq.com, said, “We are pleased to bring one of the world’s leading manufacturers of hygienic paper products to the Souq.com family. Souq.com is constantly supporting innovative products and is dedicated to bring globally revered brands to our customers at the most competitive price points. This partnership allows Fine to further elevate its leading presence in the market, while also benefitting from our online prowess, back-end technology, and operational excellence.” 

As a leader in producing hygienic products for a better world, Fine is constantly pursuing new and innovative ways to provide all of its B2B and B2C customers with the hygienic solutions they know and love.